The founder of  The Up and Up, a qualitative research, media, and strategy firm focused on  Gen Z.

About Rachel 

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Rachel Janfaza is the founder of The Up and Up, a qualitative research, media, and strategy firm focused on Gen Z. A member of Generation Z herself, Janfaza is best known for her theory of The Two Gen Zs. Her written work has been featured in The New York Times, The Washington Post, CNN, The Free Press, Glamour, POLITICO Magazine, Teen Vogue, Vogue, Elle, Cosmo, and Bustle. And her on-air analysis has been featured on CNN, CBS, C-SPAN, NY-1, and WNYC Public Radio. 

 

Since 2018, she’s covered youth movements around the world and wrote her senior thesis at Harvard College on the role of social media in youth-led organizing between 2010 and 2020. She was the first writer for CNN Politics dedicated to the youth vote beat, and was one of the first reporters to cover the topic nationally in a full-time capacity.